August 23, 2010

Box Office Wrap-Up: EXPENDABLES holds the top, VAMPIRES sucks up the competition.

While Stallone's action throwback, The Expendables, held its ground at the top of the box office this weekend, Twilight spoof, Vampires Suck, reminds studios just how bankable parody movies still can be. The Expendables claimed $16.5 million, which adds to a total $64.9 million for the ten days of its release. According to Box Office Mojo, this doubles the final grosses of a typical Jet Li or Jason Statham led movie.

In spite of a horde of negative reviews, the biggest grossing new release was Vampires Suck, which took the second slot, claiming $12.2 million. The spoof movie fared better than similar movies, Disaster Movie, Dance Flick, and Superhero Movie, but didn't do quite as much business as Date Movie or Meet the Spartans. According to Box Office Mojo, much of this success could be attributed to the film capitalizing on the recent vampire fad, though 20th Century Fox reports that much of the audience was younger and less female than the opening of The Twilight Saga: Eclipse.

The Bow Wow/Ice Cube comedy, Lottery Ticket, came in just under Eat Pray Love, earning $11.1 million. While this wasn't quite as big an opening as the Friday or Barbershop series, the film did better than similar comedies, Love Don't Cost a Thing or The Longshots.

Piranha 3-D ($10 million) couldn't quite sink its teeth into The Other Guys ($10.1 million), and the other weekend new releases (Nanny McPhee Returns and The Switch) just barely made a dent. Here's the remaining four: Nanny McPhee Returns ($8.3M), The Switch ($8.1M), Inception ($7.7M), Scott Pilgrim vs. the World ($5M).

Related Content:
MRQE Ranks: Cinema's 20 BEST Spoof Movies
MRQE Ranks: Best Vampire Movies
MRQE Ranks: Cinema's 20 Best Nanny Movies

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