August 30, 2010

Box Office Wrap-Up: 'LAST EXORCISM' scares 'THE EXPENDABLES' out of top slot, 'TAKERS' take No. 2

The Expendables was no match for The Last Exorcism, as the scary movie grossed $21.3 million in its debut weekend, dethroning the action flick that claimed the spot for the past two weeks. In a close second, was heist movie Takers, which took in $21 million. The re-release of Avatar, with 9-minutes of extra footage not seen in the original release, also fared well, taking in $4 million; this from a movie that was in theaters for 37 weeks.

The Last Exorcism, with some positive reviews and good pre-release buzz, found exceptional glory. The horror movie was made for only $2 million, so this comes as a great success for distributor Lionsgate. The Last Exorcism also was ahead of the average for the typical exorcism movie, save for The Exorcism of Emily Rose, which, according to Box Office Mojo, took $10 million more on its opening weekend. With such a strong opening, it's likely that The Last Exorcism will stay towards the top through its second week.

Takers, the bank heist movie with an ensemble cast, including Matt Dillon, Paul Walker, Hayden Christensen, and Tip "T.I." Harris, was leading the pack for much of the weekend, though ended just falling short. However, there still is a chance that it will claim the top slot when the actuals come in this afternoon.

For a movie that's been widely available the home video market, Avatar: Special Edition did pretty well, grossing $4 million across only 812 3-D screens. According to Box Office Mojo, accounting for the total from this weekend, "Avatar's lifetime gross finally pushed past the $750 million mark and stands at a mighty $735.8 million."

Eat Pray Love and The Other Guys stood strong, taking in $7 million and $6.6 million, respectively. Inception also held strong in the Top Ten for a seventh week, taking in $5.1 million over the weekend, and grossing $271 million in total.

Here's the Top Ten:
  1. The Last Exorcism - $21.3M
  2. Takers - $21M
  3. The Expendables - $9.5M
  4. Eat Pray Love - $7M
  5. The Other Guys - $6.6M
  6. Vampires Suck - $5.3M
  7. Inception - $5.1M
  8. Nanny McPhee Returns - $4.7M
  9. The Switch - $4.7M
  10. Piranha 3D - $4.3

1 comment:

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