September 20, 2010

Box Office Wrap-Up: New Releases dominate, THE TOWN nabs No. 1 slot

The box office was dominated by the four wide releases that opened over the weekend, The Town, Easy A, Devil, and Alpha and Omega. The only hold-over from last week was, Resident Evil: Afterlife, which took in $10.1 million from the weekend, and $44 million overall.

Ben Affleck's sophomore directorial effort, The Town, in which he also stars, scored $23.8 million over the weekend. The heist flick exceeded pre-release expectations from the studio, Warner Bros., which expected the film to open more along the mid-teems mark, according to Instead the opening gross places the crime film on the same ground as The Departed, which opened with $26.9 million (though the 2004 film opened to more screens and locations, and had a bigger audience). Warner Bros. went at great length in their marketing to compare The Town with The Departed, and according to Box Office Mojo, the films found similar audiences, though The Town skewed slightly older (25 years +) and 75% more male. The success of The Town also helps Affleck's chances at being taken seriously as a director.

Easy A scored a passing grade, nailing the second slot at $18.2 million. Interesting to note that the teen comedy, starring Emma Stone, took in more than Jennifer's Body made in its entire theatrical run, according to Box Office Mojo.

Horror flick, Devil, averaged on par for horror openings, with $12.6 million. This, however, marks the lowest opening gross for an M. Night Shyamalan-branded film. Also in the horror realm, zombie flick, Resident Evil: Afterlife, held over from last week, grossing $10.1 million.

Alpha and Omega, the CGI-animated 3D romp with a pack of wolves, took in a meager $9 million. The higher ticket price for 3D certainly helped the kid flick land in the bottom of the top five. While there was a bump in gross from Friday's opening to Saturday, the film averaged much worse on Sunday. This certainly is small potatoes as compared to Cloudy with a Chance of Meatballs, which led the box office during the same weekend last year.

Box Office Top Ten:

  1. The Town - $23.8M
  2. Easy A - $18.2M
  3. Devil - $12.6M
  4. Resident Evil: Afterlife - $10.1M
  5. Alpha and Omega - $9.2M
  6. Takers - $3M
  7. The American - $2.8M
  8. Inception - $2M
  9. The Other Guys - $2M
  10. Machete - $1.7M


1 comment:

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