November 8, 2010

Box Office Wrap-Up: Megamind claims the top of a mega weekend

Will Ferrell voices the dastardly Megamind
Courtesy: DreamWorks
For the wide release newcomers this week, Megamind, Due Date, and For Color Girls performed on par or slightly above projected averages. However, when the sums are totaled, the three films delivered one of the highest grossing kick-offs to the holiday movie season.

Megamind, with $47.7 million, was no Despicable Me in terms of opening gross; but the film handily claimed the top spot, after struggling with low averages at the start of the weekend. With favorable reviews from critics (MRQE Metric: 65), Megamind went on to score equally well with audiences. The 3-D CGI flick stands along side Paranormal Activity 2 and Jackass 3-D as Paramount's third Number 1 in the span of four weekends.

Road trip comedy, Due Date, sped to the second slot at $33.5 million. The R-rated romp didn't score well with the critics (MRQE Metric: 50), but weekend box office estimates tell a different story with audiences. According to Box Office Mojo, the movie garnered the biggest opening gross ever for an R-rated comedy in the month of November. Plus, the film is now director Todd Phillips' second highest grossing film of his career; second only to The Hangover, which took in $45 million at opening.

Tyler Perry's poetic drama For Colored Girls, came in at Number 3, with an estimated $20.1 million. This marks Perry's worst opening since 2008. While the slow start might have something to do with the lack of Perry's name in the title, and the director's departure from his familiar comedic elements, word of mouth might favor the film in the coming weeks.

Limited release, 127 Hours, also fared well, for a film only playing on four screens. The film, directed by Danny Boyle, claimed $265,925, which is a well enough start, especially compared to Slumdog Millionaire, which opened at $360,018 at 10 locations. 127 Hours scored exceptionally well with critics (MRQE Metric: 82), and stars James Franco in a true story about a hiker's survival after a bolder crushes his arm. The film might be hard for some audiences to stomach, as it features a rather graphic (and accurate) amputation scene. But, Oscar talk seems to be on the horizon.

Here's the Top Ten:
  1. Megamind -- $47.7 million
  2. Due Date -- $33.5 million
  3. For Colored Girls -- $20.1 million
  4. Red -- $20.1 million
  5. Saw 3D -- $8.2 million
  6. Paranormal Activity 2 -- $7.3 million
  7. Jackass 3-D -- $5.1 million
  8. Hereafter -- $4 million
  9. Secretariat -- $4 million
  10. The Social Network -- $3.6 million

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