February 28, 2011

BOX OFFICE WRAP-UP: Feature Flicks Failed!

Gnomeo and Juliet won a very meager box office weekend.
The top five in the box office from this weekend is really no surprise. Nicolas Cage’s latest film Drive Angry (in 3D to just hope for that extra money) made an icy debut at number nine with a sputtering $5.1 million. It was an equal failure for Hall Pass, with only $13.4 million, it was not enough to claim the top spot. Was everyone checking out the Oscar nominees to have an opinion for this weekend's big event? All in all, the open releases were a crying shame and are soon to melt away with the winter’s snow.

With $14.2 million, coming in first was the animated Gnomeo and Juliet, who's storyline derives from that of Shakespeare’s great Romeo and Juliet, and is a great adoption for any young audience member to experience. The flick has amassed a total gross of $75.1 million, though we feel this film will only stick around until another animated flick appears.

Hall Pass, a humorous humiliation of Owen Wilson, claimed the second slot with $13.4 million. About two best friends who are given a "hall pass" of freedom from their wives for a week to do anything they desired, the film's jokes are trying and the storyline is just unrealistic. Though barely grazing into the second spot; this film is likely to falter by next weekend.

With $12.4 million, the third spot was taken by reverend actor Liam Neeson’s Unknown. Just as the title goes, a man awakens from a coma literally unknown; his wife, his friends, everyone seems to have forgotten his existence. With surprisingly strong acclaims, this may not become a classic film, though it has successfully made a dent in the box office with a total gross of $42.8 million, so far.

Just Go With It took the fourth slot with $11.1 million. The Aniston-Sandler mash up has seen on big love on Twitter and across the blogs, for its genuine humor and strong acting. People really love this flick, and in its third weekend after it’s release, it's already nearing a hot $80 million in gross.

The fifth spot was taken by cutie-pie Alex Pettyfer’s I Am Number Four, with $11 million for the weekend. An action-packed film, the audience of this drama chose this over the horrid Drive Angry, which might drive Nicolas Cage’s career right to Hell.

We'll see Pettyfer again with next week's Beastly, starring Vanessa Hudgens (whatever) and one of the Olsen twins (we really cannot tell the difference). However, Damon’s latest thriller, The Adjustment Bureau, and Johnny Depp's animated Rango, will likely come out on top. And, let's not forget the '80s retro re-tred, Take Me Home Tonight, which might debut somewhere in the middle.

Box Office Top Ten (Feb. 25 - Feb. 27):
  1. Gnomeo and Juliet (MRQE Metric: 56) - $14.2 million
  2. Hall Pass (MRQE Metric: 47) - $13.4 million
  3. Unknown (MRQE Metric: 59) - $12.4 million
  4. Just Go With It (MRQE Metric: 37) - $11.1 million
  5. I Am Number Four (MRQE Metric: 49) - $11 million
  6. Justin Bieber: Never Say Never (MRQE Metric: 61) - $9.2 million
  7. The King's Speech (MRQE Metric: 85) - $7.6 million
  8. Big Mommas: Like Father, Like Son (MRQE Metric: 25) - $7.6 million
  9. Drive Angry 3D (MRQE Metric: 56) - $5.1 million
  10. The Roommate (MRQE Metric: 35) - $2.1 million


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