February 14, 2011

Box Office Wrap Up: Jennifer and Justin, Box Office Jewels

Jennifer Aniston, Adam Sandler, and Brooklyn Decker in Just Go With It.
With the opening of two big-name films this weekend, rom-com Just Go With It (staring Jennifer Aniston and Adam Sandler) and Justin Bieber's biographical rockumentary, Justin Bieber: Never Say Never, star-power proved that it can make fans flock. Both films produced over $60 million in total revenue alone over the weekend, proving that a dedicated fan base can really make the numbers soar. That said, it wasn't exactly a solid gold weekend for Bieber. Not only did he go home empty handed at last night's Grammy's, his rock-doc failed to grab the top box office slot; falling second to Just Go With It.

So, no surprise here that Jennifer Aniston can make millions. Her newest film Just Go With It with co-star Adam Sandler made a strong $31 million this weekend proving that names really do matter at the box office. Just Go With It is a romantic comedy about a powerful executive, his assistant, and a very sticky relationship position. From laughter to love, this film defines romantic-comedies and will probably continue to make millions in the weeks to come.

Justin Bieber: Never Say Never, the rockumentary chronicling the overnight success of teen idol Justin Bieber, brought in mass audiences over the weekend. With a fan-base in the millions it is not a surprise that this flick made $30.3 million this weekend; but it is a shock that the film failed to hit #1. Critics have (surprisingly) praised this film saying it can make a fan out of anyone. Bieber Fever, in both 3D and IMAX, is likely going to last for many weeks to come, with potential to gross over $100 million over the next few weeks.

Coming in third is Gnomeo and Juliet, the animated version of Shakespeare's Romeo and Juliet, made a strong impression amongst the youth, making $25.5 million. With a unique interpretation of the classic story, and music from Elton John, it's not surprising how audiences around the country are interested in this film. Gnomeo and Juliet, with no other competition in the Top Ten, will likely to continue to make an impression in the weeks to come.

At the fourth slot is The Eagle, Channing Tatum’s Roman epic adventure; a far cry from his Step Up days, though he still managed to make an $8.6 million impression at the box office. No one seems to be running to see this film; probably since most audiences are used to seeing Tatum in trainers, spinning his more-beautiful-than-talented female co-stars around.

Gossip Girl Leighton Meester is still attracting audiences with her latest thriller The Roommate, which made a small impact in the fifth slot, with $8.4 million over the weekend. Aside from a quite predictable plot, The Roommate has been bringing in high-school kids and Gossip Girl fanatics consistently in its last two weeks at the box office. We predict the potential to thrill will slowly wane, as The Roommate would be lucky to remain in the top ten at the box office as March approaches.

One of the best films of the year, The King’s Speech, still remains in the Top Ten, with $7.4 million over the three-day span. Now with twelve weeks under its belt, the top Oscar contender will likely hit a gross revenue of over $100 million dollars in the next week. The film, and it's exceptional cast and crew, is up for twelve Oscars, more than any other nominated film.

Rounding out the Top Ten, at the seventh slot with $5.6 million is No Strings Attached; one of three Natalie Portman helmed films out right now along with Black Swan and The Other Woman. James Cameron produced Sanctum, took in $5.1 million claiming the eighth slot. Western remake, True Grit, nabbed the ninth slot, making $3.7 million, and grossing a total of $160 million in its 8-week span. At ten is Seth Rogan's actioner The Green Hornet, with a cool $3.6 million in its fifth week at the box office.

With the Valentine’s Day post-weekend approaching, there will be latest in the Big Momma franchise with Big Mommas: Like Father, Like Son (starring Martin Lawrence and Brandon T. Jackson). Also coming out is sci-fi actioner, I Am Number Four (starring Alex Pettyfer, Timothy Olyphant) and Liam Neeson's gritty Unknown.

Box Office Top Ten (Feb. 11 - Feb. 13)
  1. Just Go With It (MRQE Metric: 38) - $31 million
  2. Justin Bieber: Never Say Never (MRQE Metric: 63) - $30.3 million
  3. Gnomeo and Juliet (MRQE Metric: 59) - $25.5 million
  4. The Eagle (MRQE Metric: 53) - $8.6 million
  5. The Roommate (MRQE Metric: 36) - $8.4 million
  6. The King's Speech (MRQE Metric: 86) - $7.4 million
  7. No String's Attached (MRQE Metric: 53) - $5.6 million
  8. Sanctum (MRQE Metric: 43) - $5.1 million
  9. True Grit (MRQE Metric: 83) - $3.8 million
  10. The Green Hornet (MRQE Metric: 52) - $3.6 million

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