March 14, 2011

Box Office Wrap-Up: Another Weak Weekend

Aaron Eckhart stars in box office winner "Battle: Los Angeles"
Courtesy: Columbia TriStar
The box office this weekend saw numbers that were quite unusual. The top grossing film only made $36 million and everything else fell short. Top films used to gross on average $40-$50 million the opening weekend, though now it just seems everyone is disappointed in Hollywood. Maybe in the following weeks--with big flicks like Sucker Punch, Thor, The Hangover Part II, Pirates of the Caribbean: On Stranger Tides, and X-Men: First Class--the box office will start to see bigger numbers with stronger stars.

Coming out on top from this pre-Spring weekend was Battle: Los Angeles. The sci-fi actioner made $36 million, though critics are saying the flick is weaker than that of similarly-themed Independence Day. Battle: Los Angeles is about invading aliens and their desire to take over a city like Los Angeles for water, when everyone knows the water quality in L.A. is horrid; seems like quite a dry plot-line to most critics.

Coming in second is CGI-western Rango with $23 million. Critics love this movie's original plot, animation, as well as it being another off-beat character to add to the extensive list of classic roles on Johnny Depp's resume. Certainly a great film for audience members of all ages, Rango is likely to stick around the box office for a while.

At third is Red Riding Hood sucking in $14.1 million. With Amanda Seyfried just as wide-eyed as her killer wolf, audiences found it hard to engage in such a dry flick with a quite predictable outcome. Everyone knows the story of Little Red Riding Hood but this film has a darker, more mysterious twist, which gave critics the impression that director Catherine Hardwicke failed with over-acting and a far too choppy plot. It would be surprising if this flick held ground at the box office for the next few months or even weeks.

Coming in fourth is The Adjustment Bureau with $11.5 million. In only two weeks this Matt Damon/Emily Blunt mash-up has made a $68 million gross. Critics feel that this is a decent flick; maybe not Damon’s best work (everyone loves the Bourne series), but definitely manageable. Expected to be grossing a lot more money in the following weeks due to Damon’s established fan base, The Adjustment Bureau may find competition next week with Matthew McConaughey's The Lincoln Lawyer.

Finally in fifth is box-office flop Mars Needs Moms, which made a meager $6.8 million. Critics blasted the film for its dry jokes and biased storyline that makes it predictable and boring. Most audiences seemed to have forgotten about Mars Needs Moms already and are looking for the next animation smash. Let's just call this one a little Disney disaster.

Hall Pass is still grossing money at the sixth spot, with a $5.1 million weekend, and Beastly, at #7, earned just over $5 million. Next week, Paul (starring Seth Rogan), will guarantee a laugh and some decent box office numbers, and The Lincoln Lawyer will probably be more aesthetically pleasing than entertaining but can still claim a strong gross.

Box Office Top Ten (March 11 - March 13):
  1. Battle: Los Angeles (MRQE Metric: 45) - $36 million
  2. Rango (MRQE Metric: 74) - $23 million
  3. Red Riding Hood (MRQE Metric: 34) - $14.1 million
  4. The Adjustment Bureau (MRQE Metric: 66) - $11.5 million
  5. Mars Needs Moms (MRQE Metric: 59) - $6.8 million
  6. Hall Pass (MRQE Metric: 44) - $5.1 million
  7. Beastly (MRQE Metric: 42)  - $5.1 million
  8. Just Go With It (MRQE Metric: 37) - $4 million
  9. The King's Speech (MRQE Metric: 85) - $3.6 million
  10. Gnomeo and Juliet (MRQE Metric: 57) - $3.4 million

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