POM Wonderful Presents: The Greatest Movie Ever Sold, the filmmaker explores the world of product placement. In fact, the film was purely funded off product placement, and features 19 sponsors. In this honor, we present a list of 15 ridiculous, humorous, and sometimes ironic product placements in films over the last century.
I, Robot (2004) – MRQE Metric: 63
Demolition Man (1993) – MRQE Metric: 58
Home Alone (1990) – MRQE Metric: 66
Transformers (2007) – MRQE Metric: 64
Tomorrow Never Dies (1997) – MRQE Metric: 63
Independence Day (1996) – MRQE Metric: 64
Horse Feathers (1932) – MRQE Metric: n/a
E.T.: The Extra-Terrestrial (1982) – MRQE Metric: 92
Happy Gilmore (1996) – MRQE Metric: 56
Big Daddy, to the giant U.S. Army billboard in Anger Management. However, Happy Gilmore holds one of the best (read: most ridiculous) product placement campaigns of all Sandler movies. Subway was the official sponsor of Happy Gilmore, and as such, the pre-Jared franchise hooked up with Sandler's character, Gilmore, as their in-film spokesman. The in-film commercial, featured Gilmore in a Subway t-shirt and rocking a custom Subway golf-bag -- the movie then gets decked out with Subway branding and Subway sandwiches everywhere. Roger Ebert goes on to say that halfway through the film he didn’t know, “what I wanted more: laughs, or mustard!”
Cast Away - MRQE Metric: 75
Forrest Gump), and of course there's Hanks obsessing over the aptly-named Wilson the volleyball. Hanks even informs Wilson, "you want to hear something funny? My dentist's name is James Spalding." Through an everlasting main plot-line, the ex-FedEx man delivers his package after four years, and the film received high figures to plug both these companies for such a solidified time.
You've Got Mail (1998) – MRQE Metric: 65
James Stewart classic, director Nora Ephron adds a modern twist by making the whole film about two perfect people who met via their AOL e-mail accounts. While, Cast Away's plot hinges on product placement, You've Got Mail takes it a step further, by incorporating the product in the title of the movie . . . oh, and they also meet at a Starbucks!
Fight Club (1999) – MRQE Metric: 81
the plug Edward Norton’s character gives to the Swedish furniture company is iconic. Norton, as the narrator, proclaims, "Like everyone else, I had become a slave to the IKEA nesting instinct. If I saw something like clever coffee tables in the shape of a yin and yang, I had to have it. I would flip through catalogs and wonder, 'What kind of dining set defines me as a person?'" Norton’s character (and the whole film, really) makes the point that we are slaves to the buying culture. However, maybe we do want to define our design aesthetic and go grab some IKEA stuff...
Wayne's World (1992) – MRQE Metric: 1992
The Truman Show (1998) – MRQE Metric: 84
For more high octane product placement, check out the great cars featured in our list of the 15 Classic Cinematic Car Chases!