June 20, 2011

Weekend Wrap-Up: Ryan Reynolds lights the way to the top with "Green Lantern"

Ryan Reynolds blasts his way to #1 in Green Lantern.
Despite dismal reviews and a poorly received marketing campaign, Green Lantern still managed to gross $52.6 million on 7,200 screens at 3,816 locations. The comic book adaptation attracted a mostly masculine audience with a 64% share, and early positive Twitter feedback as early Friday afternoon helped the Ryan Reynolds vehicle on its way to number one.

The CGI-animated critters of Mr. Popper's Penguins were not expected to make a big dent in the box-office with a marketing campaign solely aimed at young children and negative online postings. However the comedy performed better than expected and sneaked its way to the third spot with $18.2 million.

Super 8 managed to hang on to its second spot and grossed $21.3 million this week. Despite losing 40% from its opening weekend revenue, the sci-fi flick accumulated a healthy $72.7 million over two weeks thanks to a healthy word-of-mouth buzz and positive reviews.

X-Men: First Class dropped two spots and ranked fourth with $11.5 million, marking the lowest-grossing third weekend ever for the X-Men franchise. Over the course of three weeks, the superhero flick tallied a disappointing $119.9 million, also comparatively the lowest figure for the series.

In fifth place is The Hangover Part II, which in his fourth week has already surpassed the $467.5 million earned by the original Hangover with $488 million at the worldwide box office. On a less positive note, teenage romantic comedy The Art of Getting By, starring Emma Roberts and Freddie Highmore and Emma Roberts, only grossed $700,000, a second-rate performance despite only being shown in limited release with 610 theaters.

Next weekend sees the highly anticipated release of Pixar animated flick Cars 2, where Lightning McQueen and Mater compete in the World Grand Prix, and Bad Teacher with Cameron Diaz as foul-mouthed gold digger Elizabeth Halsey.

Box Office Top Ten (Jun. 17 - Jun. 19):
  1. Green Lantern (MRQE Metric: 43) -- $52.6 million
  2. Super 8 (MRQE Metric: 74) -- $21.2 million
  3. Mr. Popper's Penguins (MRQE Metric: 47) -- $18.2 million
  4. X-Men: First Class (MRQE Metric: 72) -- $11.5 million
  5. The Hangover Part II (MRQE Metric: 47) -- $9.6 million
  6. Kung Fu Panda 2  (MRQE Metric: 72) -- $8.7 million
  7. Bridesmaids (MRQE Metric: 70) -- $7.4 million
  8. Pirates of the Caribbean: On Stranger Tides (MRQE Metric: 50) -- $6.2 million
  9. Midnight in Paris (MRQE Metric: 76) -- $5.2 million
  10. Judy Moody and the Not Bummer Summer (MRQE Metric: 45) -- $2.2 million


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  2. I saw the movie The Green Lantern and I wasn't impressed. The reason why was because I'm not a big fan of the actual character and the movie itself didn't do any convincing of liking the character.  I think I'll stick with Batman and Superman as my DC comic movies to look out for.  These types of movies have massive masculine confidence appeal.


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