June 13, 2011

Weekend Wrap-Up: "Super 8" derails "X-Men" with an extra-terrestrial opening

#1 movie,  J.J. Abram's Super 8, derails the competition.
J.J. Abrams’ nostalgic ode to early Steven Spielberg movies defied expectations in its opening weekend: Super 8 grossed $37 million largely thanks to a last minute Twitter campaign from Paramount. This modest but solid start is comparable to 2009's District 9’s $37.4 million but it remains to be seen if the positive word-of-mouth will also contribute to the sci-fi flick’s staying power.

X-Men: First Class lost more than half of its revenue compared to the previous week but managed to hang on to the second spot with a $25 million gross. However, the mutant superhero team will face a tough competition next weekend with the highly anticipated release of Green Lantern, starring Ryan Reynolds in the eponymous role.

The Hangover: Part II failed to match its predecessor’s steady revenue and came in third with $18.5 million over the weekend but with a 40% loss of revenue from the previous week, indicating the audience is rapidly tiring of the series’ trademark frat house humor.

Kung Fu Panda 2 and Pirates of the Caribbean: On Stranger Tides round out the top five, while Bridesmaids -- despite falling to the sixth spot in its fifth week -- earned a steady $10.1 million and consolidated its strong hold amongst nationwide releases. In contrast, next week will see the probable exits of to Thor and Fast Five from the Top 10 as both movies respectively fell down to the 9th and 10th slot.

Following critical panning, Judy Moody and the Not Bummer Summer failed to live up to its title and bombed with a measly $6.2 million, landing the 7th slot despite targeting a usually lucrative family audience. Meanwhile Midnight in Paris hung on to its 8th slot in its first week of national release and grossed $6.1 million, quickly becoming Woody Allen's highest-earning weekend.

Box Office Top Ten (June 10 - June 12):
  1. Super 8 (MRQE Metric: 74) -- $37 million
  2. X-Men: First Class (MRQE Metric: 71) -- $25 million
  3. The Hangover Part II (MRQE Metric: 48) -- $18.5 million
  4. Kung Fu Panda 2 (MRQE Metric: 73) -- $16.6 million
  5. Pirates of the Caribbean: On Stranger Tides (MRQE Metric: 50) -- $10.8 million
  6. Bridesmaids  (MRQE Metric: 71) -- $10.1 million
  7. Judy Moody and the Not Bummer Summer (MRQE Metric: 46) -- $6.2 million
  8. Midnight in Paris (MRQE Metric: 76) -- $6.1
  9. Thor (MRQE Metric: 69) -- $2.3 million
  10. Fast Five (MRQE Metric: 64) -- $1.7 million

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