July 25, 2011

Weekend Wrap-Up: "Captain America" outmuscles "Harry Potter"

Captain America aces the Box Office in its first week.
It comes at no surprise that the eagerly awaited Captain America: The First Avenger topped this week-end’s box-office with an estimated $65.8 million on approximately 7,100 screens at 3,715 locations. The comic book adaptation attracted a mostly masculine audience with a 64% share, and the movie scored this summer biggest superhero debut by overpowering Thor ($65.7 million) and Green Lantern ($53.2 million).

After setting opening-weekend records last week, Harry Potter and the Deathly Hallows: Part 2 dropped a massive 71.6% in grosses in its second week; but a massive $274.1 million tally in ten days means Deathly Hallows: Part 2 is now the fastest-grossing installment of the franchise. It remains to see if Potterites will help the movie settle at the second spot for a while, or if the movie will continue to suffer losses in comparison to its whopping opening week profits.

Meanwhile, Friends with Benefits sneaked its way to the third spot with an estimated $18.5 million start on around 3,500 screens at 2,926 locations, almost on a par with the very similar No Strings Attached, which opened to $19.7 million earlier in the year. The Justin Timberlake/Mila Kunis vehicle connected with its romantic comedy target audience and brought in a largely female audience with 62% of which 56% were aged 25 years and older.

Transformers: Dark of the Moon ranked fourth, becoming Paramount's biggest international earner this weekend with a $556.6 million national tally, and a worldwide total of $882.4 million. Horrible Bosses rounds out the Top Five with an estimated $11.7 million (minus 34%), grossing $82.4 million over three weeks. As far as irreverent comedies go, it will be interesting to see if Horrible Bosses can match up Bridesmaids’ longevity in the top ten.

This weekend sees the release of Sci-Fi action flick Cowboys & Aliens starring Harrison Ford and Daniel Craig, while The Smurfs crosses from TV land over to our world, and Steve Carrell struggles with his crumbling marriage to Julianne Moore in Crazy, Stupid, Love.

Box Office Top Ten (July 22 - July 24):
  1. Captain America: The First Avenger (MRQE Metric: 69) -- $65.8 million
  2. Harry Potter and the Deathly Hallows: Part 2 (MRQE Metric: 84) -- $48.0 million
  3. Friends with Benefits (MRQE Metric: 65) -- $18.5 million
  4. Transformers: Dark of the Moon (MRQE Metric: 47) -- $12.0 million
  5. Horrible Bosses (MRQE Metric: 64) -- $11.7 million
  6. Zookeeper (MRQE Metric: 38) -- $8.7 million
  7. Cars 2 (MRQE Metric: 56) -- $5.7 million
  8. Winnie the Pooh (MRQE Metric: 73) -- $5.1million
  9. Bad Teacher (MRQE Metric: 51) -- $2.6 million
  10. Midnight in Paris (MRQE Metric: 76) -- $1.8 million

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