August 31, 2011

Trailer Watch: The Hunger Games, The Artist, The Skin I Live In, The Rum Diary

As Fall draws near, we are starting to see more and more trailers for movies that will surely be on a lot of critics' minds during awards season. French director Michel Hazanavicius takes us back to the silent age of cinema. Pedro Almodóvar delivers a creepy thriller. Johnny Depp takes another turn with a Hunter S. Thompson adaptation. But we start off with a teaser for the anticipated adaptation of The Hunger Games.

August 29, 2011

Weekend Wrap-Up: "The Help" unfazed by Hurricane Irene

Zoe Saldana is ruthless in "Colombiana," but no match for
"The Help" and Hurricane Irene.

Hurricane Irene created havoc in the box-office this weekend with combined domestic grosses totaling a measly $91.0 million, as most theaters on the East Coast closed down. The only movie not to suffer was The Help, which grossed $14.3 million, down just 28.4% from last weekend, now tallying a 19-day gross of $96.6 million, no doubt “helped” by terrific word of mouth.

August 22, 2011

Weekend Wrap-Up: Box-office bloodbath for Conan the Barbarian and Fright Night

The ladies of The Help are looking pretty darned pleased with themselves...
Rightly so!

The Help climbed to the top spot over the weekend, due to a combination of strong word of mouth, weak new releases, and being played in an additional 156 theaters, while Rise of the Planet of the Apes dropped to the second spot, dipping 41.4% but grossing a hefty $133.8 million overall in 17 days. Although The Help eased 21 percent from the previous week, the movie earned a respectable $20.4 million this week, lifting its total to $71.8 million in 12 days. Expect the female-driven book adaptation flick to have a strong hold in the top ten in the weeks to come…

August 18, 2011

MRQE Rewind: Best and Worst Movie Gimmicks

This weekend Spy Kids: All the Time in the World 4D hits theaters, with the all-new Aroma-Scope!  Don't "Ooh" and "Aah" all at once!  Director Robert Rodriguez's newest installment offers viewers scratch-and-sniff cards during the feature; when you rub the corresponding circle, you will experience whatever the characters smell onscreen!  Neat, right?  Alright, alright, it may not be for you.  But it's certainly an interesting way to spend the afternoon if you're six years old.  And if you are 26, 46 or 66, you may remember a gimmick or two from your childhood that helped pave the way for today's cinema novelties.  The Movie Gimmick is that extra step a movie marketer will go to make his film stand out from the rest, for better or worse...mostly worse.  Here's what we have:

August 17, 2011

Trailer Watch: Immortals, Abduction, A Very Harold and Kumar 3D Christmas, 50/50, The Woman in Black

The trailer gods have bestowed upon us a stylized trailer for Immortals, filled with Greek Gods and warriors. The contemporary-set action movie also presents a trailer for itself with the Taylor Lautner-starring Abduction. With those, we have a new Harold and Kumar movie, a dramedy starring Joseph Gordon-Levitt and Seth Rogen, and Daniel Radcliffe’s departure from Harry Potter and into the Horror genre.

August 15, 2011

Weekend Wrap-Up: "Planet of the Apes" Fends Off Death To Stay On Top

Despite a 48.5% drop, Rise of the Planet of the Apes managed to stay on top of the box office, despite the arrival of four major new releases: The Help, Final Destination 5, 30 Minutes or Less, and Glee: The 3D Concert Movie, packing in an estimated $27.5 million for the week-end and a total of $104.8 million in 2 weeks. Word-of-mouth also remains strong for the latest installment in the long-running franchise with Flixster users giving it a 90% approval rating.

August 11, 2011

MRQE Rewind: Race Against Time

30 Minutes or Less (coming out this Friday) stars Jesse Eisenberg as Nick, a pizza delivery guy with a bomb strapped to his chest and only a few hours to rob a bank or else.... Sounds familiar yet? Yes, it’s crunch time again, your palms are getting sweaty and the tension is getting unbearable. Sounds like the perfect time (ha!) to revisit iconic storylines revolving around a race against the clock or beating a looming deadline. Ready, Set, Go! The following flicks are guaranteed to get your adrenaline pumping.

August 10, 2011

Trailer Watch: Tinker, Tailor, Soldier, Spy, Anonymous, Coriolanus, Like Crazy, The Sitter

This week the British take over movie trailers. We have a gripping trailer for a famous thriller with an all-British prestige cast, two very different Shakespeare projects - Anonymous and Coriolanus - and a romance between a British and an American student. Additionally, David Gordon Green tries to cast away his most recent failures with a new Apatow-esque comedy, The Sitter.

August 8, 2011

Weekend Wrap-Up: "Planet of the Apes" Rises to the top

Rise of the Planet of the Apes goes ape at the box office.
Thanks to enthusiastic word of mouth and a dynamic online marketing campaign featuring plenty of dramatic simian action, Rise of the Planet of the Apes grossed an impressive $54 million in its opening week-end. Nevertheless, this new installment was less popular than Tim Burton’s 2001 remake Planet of the Apes, which made $68.5 million in its opening weekend; a case of milking a franchise to death maybe?

August 5, 2011

MRQE Rewind: Body Swappin' Movies

This weekend, The Change-Up hits theaters, starring Jason Bateman and Ryan Reynolds, two very popular actors in recent years that tend to be confused with one another. So why not produce a movie that does the mixing up for you? The Change-Up is a classic body swap story. Bateman plays a husband & father who, after urinating in a magical fountain, switches bodies with his best friend (Reynolds), a single ladies' man. Let the hilarity ensue as Bateman experiences the promiscuous lifestyle he missed out on before marriage. And Reynolds’s selfish bachelor learns a thing or two about commitment and responsibility. The storyline seems absurdly simple, and for good reason. This is a bankable premise for a summer comedy, with major cross-demographic appeal (I minored in Marketing; I know some jargon.) Without further ado, MRQE presents the most memorable body swaps at the movies, from rappers to comics to Disney characters.

August 2, 2011

Trailer Watch: In Time, The Ides of March, Chip-wrecked, Tower Heist, Tucker & Dale vs. Evil, Twixt

Studios this week brought us trailers for the usual group of sequels, but also the original properties of In Time and Tucker & Dale vs. Evil. We also have Tower Heist, the newest action/comedy from the director of the Rush Hour series, and a gripping political drama from George Clooney. Additionally, Francis Ford Coppola brings some inventive visuals with his new horror movie, Twixt.

August 1, 2011

Weekend Wrap-Up: "The Smurfs" Get Narrowly Lassoed In by "Cowboys" at Box Office

Cowboys & Aliens edges out The Smurfs in a tight Box Office race.
Hot off the press: Cowboys & Aliens officially beat The Smurfs by the narrowest of margins (36.4 million versus $35.6 million) after both movies squared off with estimates of $36.2 million apiece over the weekend in one of the closest box office race in recent memory.

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